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General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Register your account for updates and access to premium content.

Please accept the Terms and Conditions to proceed.

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Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Register your account for updates and access to premium content.

Please accept the Terms and Conditions to proceed.

PROFILE

About

Details on Harry Austen, focusing on early work life, playing into the SEO cliche; from ‘falling into’ the industry to discovering data and programming. This page also gives you a brief look into the clients that have worked with Harry.

About Harry Austen
This page includes falling into the SEO cliche, a dive into data and everything in-between. For client information, please scroll to the end of the page.
About Harry Austen
This page includes falling into the SEO cliche, a dive into data and everything in-between. For client information, please scroll to the end of the page.

The Brief

The SEO Cliche

There is a common theme to most stories involving how someone got there start in SEO. That being, that they ‘fell into SEO’. It’s a strange parallel; the phrase essentially calling every SEO’s entrance into the space destiny at best and fluke at worst. And for an industry that prides itself on preparation and strategy (often of the technical kind), it almost seems too good of narrative. Unfortunately (or fortunately) this description couldn’t be more accurate.

To keep it brief, my first real encounter with SEO came as a not-even-freelance writer. I say that not regarding my writing ability but more the monetary agreement set up with the online news site on which my articles appeared. Due to said set-up, and being a youngster who wanted to make a quick buck, I quickly realised that to get a decent chunk of change in return for the content I was dumping out to the ether, I needed them to rank—hardly a romantic story of admiring the craft. Instead, poorly, mind you, wanting to get paid. So rank, I did.

Harry Austen notes
"It doesn't matter how you record your notes, as long as you do." - Bill Gates
Harry Austen notes
"It doesn't matter how you record your notes, as long as you do." - Bill Gates

Data Digressions

A byproduct of working in SEO for most is a fascination with numbers. It may sound not very objective, but often folks who work in Search have a higher appreciation for data architecture, unlike other channels— moreover, they tend to focus more on the models that run the engine than the petrol that comes out the other end. The appreciation often comes at the cost of finding quicker wins. That said, in the long run, crafting an analytical mind is a far more vital, rewarding and valuable skill.

There are hundreds of data layers to get stuck into, so patience should always be applied when approaching any of them. You will not get an ‘ah-ha’ moment — seriously, never. One day you will look back and realize these components have somehow started to click. It’s a fascinating experience. When I first discovered this power, I was using R-Studio (R’s primary console; editor; environment.) First, it felt like I was in Photoshop, editing layers to reveal an image slowly. Then, after mastering the likes of dplyr, httr, ggplot, stringr, data.table, to more complex functions predict, regressor, lm (and so), the time it took for the image to get into focus reduced dramatically. Skip forward a few months, armed with access to API’s, testing and building models based on super-localized datasets; It forced me to keep learning. The up-and-downs; the game-esque level-up reward system, knowing everything to nothing, got me hooked. If you don’t mind feeling dumb for a few hours, I’d highly recommend it.

Harry Austen R-Script
R-Studio, the editor I primarily use, is one of the best open-source options. While Python is perceived to be 'easier', the R syntax is ridiculously intuitive.
Harry Austen R-Script
R-Studio, the editor I primarily use, is one of the best open-source options. While Python is perceived to be 'easier', the R syntax is ridiculously intuitive.

Global Clients

I have had the fortune of working with the brands below. Nevertheless, it is not a comprehensive list but does translate the calibre of clients I have played a part in growing and improving from an SEO and data standpoint.