As countries worldwide look to loosen the democratic restrictions on public life, China looks to strengthen its position, according to a new five-year government plan.
Reflecting on an automated process used previously, this article gives insight into a more effective way of analysing outbound links.
With recent comments from SEO’s favourite Google Search advocate, John Mueller, the industry has started to debate Digital PR’s magnitude; what the term means and its significance vs technical initiatives.
Google recently shed details on it’s new ‘Page Experience’ metric, delaying the roll-out, marking May, the new deadline for webmasters.
In light of the notorious Capitol takeover, this piece takes a stab at big tech’s positioning in the political landscape to see how Twitter, Facebook and Co. gain stronger control over democratic policy.
Twitter is a great tool to gauge public opinion. And during a time that has been testing, to say the least, what better time to catch up with the Great British public?
The once UX specific term has crossed over to the world of SEO, and the name means a lot more than just a good physical design. This article explains what UX means in SEO terms and how to apply wireframes with real-world examples.
This piece reflects on a project I worked on that involved building a model that reviewed correlations between our outbound link profile and weighted metrics known to correlate with better search results. The link attribution was later applied to forecast several campaigns and initiatives.
Keyword research is completed without invention and is ultimately flawed when judgements are made on traffic. This piece shows you how to fix that.
This model reviews correlations between historic outbound link data and weighted metrics known to correlate with better search results.
If you like and die by the results you see show up in your analytics — they best be right. The only way to know for sure is by testing the quality of data sourced.
We often rely on social data to gauge the public response to a given topic or subject, given its tremendous quality in providing quality datasets. Twitter is one of the best platforms to do so and, with its API, you can piece together millions of variables within a few requests.
From downloading R (to execute the requests), to physically writing each line of code — this article guides you step-by-step, concluding with a finished dataset to use for your own analysis.