Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Register your account for updates and access to premium content.

Please accept the Terms and Conditions to proceed.

Home     Blog     The Engine Room     Staging     Morning Coffee     Google Algorithm Updates     Thumbnail Artwork     About     Contact     Site Updates     Article Policy     Terms & Conditions

Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Follow

General

Featuring the most recent additions to the blog, covering the likes of data, digital and SEO.

This page details the background of the author, Harry Austen, as well as provided key proficiencies.

If you have a question or would like to connect via email, please read this page.

Collection of vibrant, punchy and imaginative thumbnail artwork throughout the years.

Blog

This section of the blog features articles to accompany your morning dose of caffeine, quick and easy.

On the other side of the blog is this category, which instead includes technical knowledge and usually a confusing block of code (R, Python).

If you're new to the industry, fear not - this topic will serve you greatly in learning the ropes with basic walk-throughs and tutorials.

This single page breaks down the historic Google algorithm updates of our time.

Legal

General site policy and note on how this website collects data.

More

In a transparent nature, this pages documents updates to ensure users feel comfortable and understand noticeable changes.

Register your account for updates and access to premium content.

Please accept the Terms and Conditions to proceed.

MORNING COFFEE

As countries worldwide look to loosen the democratic restrictions on public life, China looks to strengthen its position, according to a new five-year government plan.

  • The project, ‘Sharp Eyes’, is one of many initiatives created with the underlying intention to track and monitor’s its 1.4B citizens. 
  • China’s plan to surveil its entire population is not a reality – but they are close.
  • China has and will continue attempting to export this technology abroad.
Thumbnail Artwork helping to visualise China's mass surveillance and it's program, Sharp Eyes.
The state is dangerously turning into a Black Mirror episode that can't be switched off.
Harry Austen via Unplash

THE ENGINE ROOM

Reflecting on an automated process used previously, this article gives insight into a more effective way of analysing outbound links.

MORNING COFFEE

With Bezos’ time drawing to an end as Amazon as CEO, this piece digs into his past to predict what is in his future.

MORNING COFFEE

With recent comments from SEO’s favourite Google Search advocate, John Mueller, the industry has started to debate Digital PR’s magnitude; what the term means and its significance vs technical initiatives.

MORNING COFFEE

Google recently shed details on it’s new ‘Page Experience’ metric, delaying the roll-out, marking May, the new deadline for webmasters.

MORNING COFFEE

In light of the notorious Capitol takeover, this piece takes a stab at big tech’s positioning in the political landscape to see how Twitter, Facebook and Co. gain stronger control over democratic policy.

MORNING COFFEE

Twitter is a great tool to gauge public opinion. And during a time that has been testing, to say the least, what better time to catch up with the Great British public?

  • Regional comparisons for the sum of total tweets per 116 local authority.
  • Per capita, the stack-ranked view shows which area in the UK is the most active ‘per head.’
Young man on train, scrolling on phone - likely to be Twitter, according to data in this article.
The average time spend on Twitter per session is around three and a half minutes, making it a commuting favorite.
Harry Austen via Unplash

MORNING COFFEE

The once UX specific term has crossed over to the world of SEO, and the name means a lot more than just a good physical design. This article explains what UX means in SEO terms and how to apply wireframes with real-world examples.

THE ENGINE ROOM

This piece reflects on a project I worked on that involved building a model that reviewed correlations between our outbound link profile and weighted metrics known to correlate with better search results. The link attribution was later applied to forecast several campaigns and initiatives.

THE ENGINE ROOM

Keyword research is completed without invention and is ultimately flawed when judgements are made on traffic. This piece shows you how to fix that.

THE ENGINE ROOM

This model reviews correlations between historic outbound link data and weighted metrics known to correlate with better search results.

STAGING

If you like and die by the results you see show up in your analytics — they best be right. The only way to know for sure is by testing the quality of data sourced.

Thumbnail Artwork design for Twitter API article, which details how to the function to automate the finding of tweets.
Twitter's API is one the best social platforming tools to master in order to source crazy amount of data within minutes.
Harry Austen via Unplash

THE ENGINE ROOM

We often rely on social data to gauge the public response to a given topic or subject, given its tremendous quality in providing quality datasets. Twitter is one of the best platforms to do so and, with its API, you can piece together millions of variables within a few requests.
From downloading R (to execute the requests), to physically writing each line of code — this article guides you step-by-step, concluding with a finished dataset to use for your own analysis.

This is an SEO and data blog that primarily covers news and tutorials that are topical, relevant and interesting to readers. All articles are subject to change based on new information being released and should be treated as such. All articles have been dated with both the date at which they have published and updated. If you would like to find out more information on how articles are subject to conditions, as well as how this website uses user data, please locate the Terms & Conditions page which outlines all such queries.